Since its inception in mid-2011, Melbourne-based fashion and accessories label Elle Louise has propelled into the Australian fashion scene at an astonishing pace. Lead by Creative Director Hayley Niven, the brand has quickly captured the attention and hearts of countless youthful and fashion-conscious women, both nationally and internationally.
The label’s crystal jewellery collection draws inspiration from an earthy-luxe boho aesthetic through a selection of unique stones and crystals in whimsy, sought-after colours. Featuring internationally sourced stones and crystals, each piece has been individually cut and has its own characteristics in colour and appearance, adding to its distinctiveness and appeal. Designed to take the Elle Louise girl her from day to night, the crystal jewellery collection is an effortless symbol of her fun, playful and carefree lifestyle.
Unsurprisingly, this stylish and innovative label has caught the attention of a range of fashion tastemakers including fashion bloggers (most notably Micah Gianneli, Margaret Zhang and Amanda Shadforth of Oracle Fox), as well as stylists and columnists, leading to the brand being featured in promotional articles for a number of high circulation Australian fashion magazine titles.
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